Go Pink!’ is the worldwide slogan of the campaign to fight breast cancer and raise awareness of the importance of prevention and screening tests.
Since 2002, the mushroom industry has worked with City of Hope, one of the nation’s leading cancer research and treatment centers, to award more than million dollars in grants for lab studies and pilot clinical trials exploring the potential link between breast cancer and mushrooms.
This October, during worldwide Breast Cancer Awareness Month, Hungarian mushroom-grower Bio-Fungi Kft wrapped its mushrooms in pink trays for third year in a row, thus helping the anti-cancer research. The special packages are available in Tesco and Aldi stores, and Bio-Fungi each give HUF 5 after every tray sold to support the cancer research.
