McCain Foods acquires Scelta Products, expanding its family of delicious frozen vegetable appetizers. Netherlands-based Scelta Products joins McCain’s growing lineup of prepared veggie snacks.
The deal closed on September 8, 2022. It represents a significant investment that will fuel McCain’s growth and expansion in the frozen vegetable appetizer space.
Despite post-COVID uncertainty, McCain seeks growth, investing in acquisitions aligning with global leadership and values. Scelta Products is part of McCain’s recent investments to expand appetizer and snacking offerings. McCain, committed to the global appetizer market, strengthens its position with the Scelta Products acquisition.
“With common customers and shared values as family-owned companies, there is a natural complement between McCain Foods and Scelta Products,” says Max Koeune, CEO of McCain Foods. “We feel honoured and privileged to build on the legacy of Scelta Products, bringing their delicious product to our customers as we expand on the fantastic business that Scelta’s founders have created.”
22 years on the breaded vegetables market
Scelta drives innovation in the frozen vegetable industry for over 22 years, partnering with McCain for 13 years. Scelta Products, including onion rings and veggie appetizers, complements McCain’s portfolio, meeting growing consumer demand.
The dutch company’s plant assets will be integrated into McCain’s product network, creating increased production capacity to accelerate global prepared appetizer growth throughout European and international markets.
Scelta Mushrooms, cofounder of Scelta Products and the international route to market for more than 20 years, will solely focus on its mushroom business going forward.
McCain values the skills, experience and motivation of the management and employees of Scelta Products and looks forward to welcoming them to the McCain family.
“After more than a decade of building a successful business partnership, we are thrilled to officially become part of the McCain Foods family,” say Jos Koster and Wilco Boone, co-founders of Scelta Products. “Our companies have grown together over the years, and I’m excited to see that continue. In joining forces with McCain, a global leader in prepared appetizer products with similar business values to ours, I am confident that the legacy of Scelta Products’ will continue to be built upon.”
The acquisition price is not being disclosed at this time.
For more information, please visit mccain.com.
About McCain Foods
McCain Foods Limited is a family-owned business founded in 1957 in Florenceville, New Brunswick, Canada. Today, the company is the world’s largest manufacturer of frozen potato products. It also a global leader in prepared appetizers and snacks. Its products can be found in restaurants and retail stores in more than 160 countries around the world. The company has global operations in production, retail, and corporate sectors. It employs 22,000 people and operates 49 facilities on six continents. The company partners with 3,500 farmers and achieves annual sales exceeding $11 billion CAD.
